Few travel and tourism businesses are taking advantage of the business branding, growth, and lead-generation capabilities of social media.
Sure, some hotels, resorts, agencies, and tour operators dabble with social media. They start a Facebook account, sign up for Pinterest, perhaps send a few Tweets, and think about learning more about Google+ and then kind of forget about it. But venturing into social media is not the same as working at it.
As with all things, you reap what you sow. If you want to have the development potential social media offers, you have to work at building your online presence with at least Facebook and Twitter. Businesses across industries that use social media gain, so if you want to grow your travel, tourism, or hospitality business it is no longer an option to sit on the sidelines. Click here to read the full article “6 Ways to Use Social Media to Grow Your Travel and Tourism Business”